My first email goes out thirty days after purchase and it only goes out to people who have not purchased in the last thirty days and it’s a simple ten percent off offer. You can see I’m using Klaviyo here to set up this automated campaign, in Klaviyo it’s called a flow. Perfect opportunity for what’s called an anti-defection discount ladder. What I’ve done is, I’ve figured out that these customers for this retailer order roughly every thirty days so if thirty days has come and gone and they have not ordered they’re not likely to order from us again. It is a winback, I am trying to win back everybody who has purchased one time and has not purchased a second time, I’m trying to get that second purchase. If you take everything we’ve learned about a discount ladder and make the single email into a series, you’re just going to do that much better at capturing or recapturing that customer.įor example, here’s one I built out for a fairly big online retailer. Maybe they are not awesome because they’re a single email. My issue with these is they leave money on the table. Here’s one from Eventbrite with their winback and here’s one from Social Sprout and Postagram and, like, everybody does a winback, right? You know? What can we do to win you back? Where you been? Yada yada yada … Dropbox does one.
#SCREENFLOW DISCOUNT DOWNLOAD#
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I Google winback emails and you’re going to see a lot of examples here. Winback emails are the ones that are sent out to customers who haven’t bought from you forever in an attempt to sort of win them back into the fold. Without further ado, we’re going to go to the screenflow here and I’m going to walk you through some discount ladders.įirst, a great example of…or great opportunity where you can use discount ladders is in winback emails. One thing I want to do today was give you a number of examples of good discount ladders or usage of discount ladders so you kind of get the idea of what the hell I am talking about. Hey everybody, this is Drew Sanocki, and we’re talking about discount ladders on the podcast. Prefer to read rather than listen to the podcast episode? No problem, you’ll find a text transcribe below, and you can also download it for later.
#SCREENFLOW DISCOUNT SERIES#
Anti-defection discount ladder: series of emails aiming to bring back customers who stopped buying.Win-back emails: single emails sent to customers who haven’t bought in a while to try to win them back.
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